Ep 6 - Facebook Ads 101

We all know that we should be spending money on Facebook and Instagram Ads...but it can be super overwhelming right?

How much should you spend? What type of Campaign should you run? How do you know if the ads are working?

In this episode, you will learn: 

• How we utilise Facebook + Instagram ads to grow our enrollments

• Why you have to pay to get meaningful traction on Facebook + Instagram
• Nathan’s 3 top tips for your First Facebook Ads Campaign
• The best type of Ads Campaign for beginners
• How much should you spend on Facebook Ads?

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Show Transcription: 

Amanda Barr
Hello, and welcome to the Enroll More Students Podcast. I'm your host Amanda from Raise the Barr. I'm absolutely passionate about helping children's activity, business owners earn more money and build the business of their dreams. So join me as we discuss all the ways that you can help enroll more students into your program today. Well, Hi, friends, thank you so much for joining me on the podcast. today. I'm super excited to have you all. It's been a big fortnight since I last released a podcast, we are in New South Wales, we have reopened two of our businesses after 100. And whatever amount of days locked out that we had. So been adjusting back to normal life. I don't know if you're in a similar situation. But it's hard. It's a bit scary. Sometimes you're like, Oh my gosh, getting back to this life, getting up in the morning, trying to get ready for kids back to school. And it's been an adjustment, but great to be back at our businesses super pumped and ready just to get through the rest of the year and start focusing on 2022. Because I feel like as great as it is to be back in. A lot of people are just trying to make it through the end of the year and get ready to start afresh next year. Maybe that's just me. I hope it's not just me. I hope that there's other people feeling that way too. But I am super excited to be here again, joined by my lovely husband, Nathan. Oh, hi, hubby. Hi, how are you? I'm well, I love that you asked how I am when we've just had dinner together anyway, that I cooked as well. Of course you cook you always cook is a good husband. But not only can he cook, he also is amazing at Facebook and Instagram ads. And we thought we would have a chat about that. Because at this time of the year, we are getting ready to launch campaigns to prepare for our enrollment for next year. Yes, now in October, we're getting everything we need ready, we're starting to generate leads. We're starting to build audiences. Start lists for our VIP enrollment that usually starts in November. And we're getting everything ready. So we thought it was the perfect time to chat social ads. So you're obsessed with social ads?

Nathan Barr
Absolutely. Because I am a numbers nerd, as I'm sure I spoke about last time, because we did talk about finances last time and looked at the Facebook and Instagram ads when I say Facebook ads in this podcast because I know I will I do mean Facebook and Instagram ads because they all come from the same platform. So the reason that I love the Facebook ad so much because I'm the maths number stats nerd. And I like getting in and being able to, I guess do a little bit of the analysis on them as well. And yeah, I think a lot of people get a bit overwhelmed as we're chatting to more and more business owners small business owners especially get overwhelmed because when you look at the Facebook ads dashboard and things like that, it is just an absolute overwhelm of numbers. But what I enjoy helping other business owners with is wading through all those numbers, sort of putting our blinkers on a little bit and just being able to pull out a small business owners. We don't need to utilize the absolutely bazillion tools that there are in that in the metrics that are in there. We just need to be able to identify the small amount of ones that we need and use them to get amazing results for our businesses.

Amanda Barr
Yeah, for sure. But you don't just love them because you love numbers. Exactly. You love them because they do amazing things for our business.

Nathan Barr
Absolutely, yes. It's something that we're looking at an en COVID de it's something that I'm literally spending money on every single day. Not a day goes by when I don't have some sort of little ad going. A lot of the times it's just what we call an awareness ad, just us getting our brand out there and getting it in front of people's eyeballs. Because we know that to get a conversion that people have often need to see our businesses or our marketing or our branding at least seven times. And so we know that a lot of people are hanging out on social media these days. So we want to be popping up in their feed as often as possible. We don't always want to be smacking them in the face and going the right hook is such a try always the hard sell. Yeah, Gary Vee who I am a bit of a fanboy of talks about the Jab, Jab, Right Hook. So yeah, we want to make sure that we are putting lots of content out there that people are saying,

Amanda Barr
Yeah, amazing. And you're right. We have Facebook ads running every single day usually, but when we're talking about running everyday, we're talking about small amounts of money exact sometimes five or $10. Absolutely. And that is for sure the reason we've been able to grow our businesses to such huge amounts and to have so many students in our programs.

Nathan Barr
Yeah, absolutely. Because it's about consistency. We do have, obviously, our big campaigns where we'll pour a lot of money into a short, short burst of, you know, two weeks, sometimes up to a month. But there's always something consistently there every single day.

Amanda Barr
Yeah, awesome. Awesome. So we all put lots of content, lots of energy into our socials. But why do we need to spend money? Why do we need to be paying for these Facebook or Instagram ads? And not just putting the posts up? I guess.

Nathan Barr
Yeah, absolutely. And this is something that's taken, well, still is taking a lot of adjustment for a lot of small business owners out there. Because Yeah, those of us that have been in business a little while, know that for such a long time, we were getting incredible what we call organic reach on Facebook and Instagram, we put those posts up, and they'd almost go viral, like, yeah, every sort of second or third post will get out to 1000s of people. If we had a big enough audience, and people would just see it, our business posts will come up in their feed, and we get incredible free publicity. But we know that that has stopped. And instead of there's a lot of people out there that sort of, I guess get a bit annoyed by that and get a bit frustrated by it. But I think we need to shift the focus on that and realize how good we actually had it and how good or run it was, we had at our disposal one of the most powerful pieces of software, social connection tools, I guess, giving our business absolute ton of free attention to marketing for a really long time. Why aren't they the days? Yeah, absolutely. And that's what yeah, it was incredible. And you know, like most things in life, yeah, there's no such thing as a free lunch, it's when you have something as good as that that's getting your business as much visibility in your local community. It's, it's gonna come a time when we've got to pay for it. And we know that that times now.

Amanda Barr
Yeah, for sure. Thanks, Mark Zuckerberg in the previous life for giving it to us for free. Because it's funny, I pulled out, you know, we had to clean out some cupboards over COVID. And I found some of my very first business, we're talking 2001. First time we opened that in the studio paperwork, including a bill for our local newspaper. That was like $600. That was a huge amount of money back then.

Nathan Barr
Absolutely. Money for an advertising budget for a lot of small businesses. Yeah.

Amanda Barr
And that's how much we used to pay for newspaper ads. And I think a lot of people have had these, like short memories that they've forgotten that that's what they do, I guess.

Nathan Barr
Yeah, absolutely. And it's Yeah, and especially when we used to have those old school newspaper campaigns that we used to just throw the money out there. The expense went sometimes, you know, a month or two months before we even saw the ad. So by the time the ad actually hit the newspaper, or the radio, or whatever we were doing the expensive gone, and it was just, we'd almost forgotten about it. And that's why I think sometimes a bit of the trepidation from small business owners, when they're putting Facebook ads out there, it's it's real time money. It's money that they're seeing go out every single day. So I think they're expecting the results. Or being a little bit sort of overzealous, I guess, or expecting a little bit too much of the results.

Amanda Barr
Yeah, for sure. They just want to smack bang that very second. And yeah,

Nathan Barr
forget forgetting that in the old days, we have basically never knew the results of those ads, and we're spending significant amounts of money on them.

Amanda Barr
Yeah, that's interesting, because you also work with real estate agents. You know, another thing that we do in our life, that you help some real estate agents with their Facebook ads, and you know, they also still do print advertising. Even though probably a lot of children's activity, business owners wouldn't do that anymore. And they're now sort of starting to venture into Facebook ads, or Instagram ads as well. And it's that difference between them not knowing where the lead came from, when they get that inquiry call on a property, them not knowing where it came from, versus on Facebook, when they get the message and they know exactly where it came from, and how much they spent to get that person to give them a call.

Nathan Barr
Exactly. And sometimes that comes with those high expectations as well, because we're like, we know that society is getting more and more wanting instant results on everything. And so when we're sometimes not seeing those instant results, because we know that we can see them on Facebook, when I analyze my campaigns, obviously I know exactly how much it's costing me to get a message in and exactly how much a small campaign it's costing me to get a trial booked in and exactly how much it's costing me to enroll every every single student that's come from that campaign.

Amanda Barr
That's pretty cool. Oh, it's

Nathan Barr
incredible and it's and it's something that Think lets us and gives us the confidence to keep investing more money in it. Because we can see those results, we can see that when we're putting $100 out there, we're getting 200, or even more $200 plus back from all that investment, it's just so easy for us to see. And yeah, we basically always finish every single marketing campaign, you start off thinking because you had like any business, anything that we invest, especially at the moment, right, we have to watch every single expenditure. And we're thinking, can we afford to spend this $200, or this $500, or this $1,000 right now, and then you get to the end of the campaign, and you see how much revenue you've generated from that one campaign, you're like, we should have spent twice as much every single time.

Amanda Barr
So when you're talking about how much revenue generated from the campaign, that's because you know, exactly how much every lead cost you. And when we're talking about a lead, that means a message that you've got in through Facebook, and and then you also work out exactly how many of those people come and they trial, and then they enroll in the class? Is that right? Yeah, absolutely.

Nathan Barr
And as one of those things you can go as, as in depth, or just a basic overview as you like. But it's really important just to what what I often talk about with local business owners especially is just get, like we said at the start getting those couple of numbers that helped give us clarity, and help us see how effective our campaigns been and help us see the results.

Amanda Barr
Yeah, amazing. So how much should we be spending? That's like a really big question.

Nathan Barr
Yeah, absolutely. That's Yeah, it's something that we go over every all the time. It's, it's something anybody that tells you that they have a precise and exact formula for Facebook ads, is basically having you on Facebook ads is all about testing, tweaking, and then redoing it. And that's one of those things like what will work for me, as a dance studio, for example, in my area, won't work for a dance studio on the in the northern suburbs of Sydney, and might work for a suburb dance studio that's in Melbourne and things like that. So yeah, whilst there, obviously general overarching sort of ideas, and how to set up campaigns and things like that, there's so many different moving parts in an ad that we can have, like I said, big ideas on what we need to do. But it's all about testing, seeing what works, seeing what doesn't work, and getting better every single time.

Amanda Barr
Awesome. That didn't answer the question. People want to know, how much do you spend?

Nathan Barr
Exactly. So like I said, it's it's more about the return on investment. And once you That's why I started talking about testing. So that's why it's important to you know, start off with your first campaign and have a look at what you do. And you know, what I often recommend to people and I know it's a big investment for other people is, if they can get up sort of maybe four to $500 on their first campaign, so they can do some really good testing. And every single time I've done it, they've got good results as well. So once you get that first campaign out there, if you spend any sort of 40 or 50 bucks on a campaign, you're probably not going to get enough data to sort of see whether it's worked or not. But if you're willing to invest four to $500, then we can get a really good baseline on what a an enrollment or a conversion from that asset looks like for your business. So you might spend that first $500, and it might get you, I'm just gonna use a really easy example, it might get you 10 new students, for example. So you spent $500 to get 10 new students. So we know for that campaign, it's cost you $50 to enroll a student. And for me, I think that's a pretty amazing number. Because I know that 250 dollars to get them in. And straightaway for 10 of my classes, they're spending about $160. So straightaway, I've made $110 profit

Amanda Barr
on top of uniform that they buy, you know, ticket sales, possibly, though, that people stay for longer than a term usually.

Nathan Barr
Exactly. So it's all about for me, it's about the return on investment. So I'm really happy. If I'm spending $50 to get them in the door. I think that's an absolute bargain basement price.

Amanda Barr
Yeah, for sure. Because Yeah, I think that's you have to know how much that clients worth for you. And that goes back to what we were talking about two podcast episodes ago in our finance, but knowing that student's worth that you're getting in the door.

Nathan Barr
Exactly. And yeah, for Yeah, we talked about that we know that a student for us, for a year of classes is worth well over $600. So if I'm getting them in at the start of the year for that for that $50 That's an incredible return on investment.

Amanda Barr
Awesome. But it's $50 actually achievable. Does it use Is that something that you know, for us, for example, is it $50? Or is it not that was an example price, but what is this example? Sure, and then you said it's different for everybody, but like, let's give us an Other example, what is it actually often more recent link cost us? Yeah, so

Nathan Barr
I was doing a little bit of research on some other campaigns that I've done. For us, it does range anywhere from 50, up to $100, to get any student to get a new student in through a campaign. And that's Yeah, there's all different kinds of things you can run, you can run campaigns to specifically try and enroll people sometimes, for example, we're about to start up a campaign at the moment, that's just about collecting names and email addresses for our 2022 information to go out. So that's going to be a little bit different, but because we're about enrolling more students on this podcast, whenever I'm running an enrollment campaign, yes, anywhere from 50 up to about that 90 $100. Mark, if you're spending over $100, to get somebody in the door, obviously, you know, we you know, the first time might be a little bit more expensive, but $100 is probably the limit you want to be looking at, because we know we can test and tweak and get them better to bring those costs down as low as possible.

Amanda Barr
Oh, I love that you gave the actual number because I think that helps people so much, is knowing that actual number of how much they should be aiming for. And you might not always hit it for sure. But like as a as a good goal.

Nathan Barr
Yeah, and you've got to be spending money to make money. And that's what I always talk about when I'm working with our private clients on setting up these ads is that we've got to sort of change the mindset a little bit about seeing it as a marketing expense and seeing it more as an investment in our business. Because we know, you know, expenses are things that we don't see any immediate sort of money back on. But we know that by doing these ad campaigns, that it's leading to specific amounts of money, it's really easy to measure.

Amanda Barr
Love it. So a couple of like basic Facebook and Instagram ad, you know, absolute back to basics tips for us, because there might be people that are listening to this podcast that have never really done much for their Facebook ads or just kind of pressed, boost post and don't really know what they're doing. If you were to start, you know, setting up a campaign to enroll more students, what type of campaign I know there's the Send Message conversion campaigns, there's a whole heap in that in those buttons. And what should we be doing what's the easiest

Nathan Barr
the easiest that I always find to set up is the messages campaign or the send messages campaign, the aim of that campaign is to get people to start a conversation with us. So we're confident with our amazing admin team that once we start that conversation that we are really efficient and effective in converting that into a trial of a student coming into our studio Yeah, for a trial class. So that is just a really nice and easy sort of stock standard. And I know a lot of people just have sort of generic campaigns that they set up they test and tweak a couple of times and then once they've got it set up and at a really good level or level they're happy with they just switched those campaigns on and off every sort of you know every one to two months so it's just sitting there the ads are set up they've got videos that they know work they've got ad copy or ad text that they know works really well and they just switch it on and like ah probably need a little bit of enrollment bump this month or this week let's let's switch the ads back on

Amanda Barr
Oh awesome so you can just do that you can keep them saved and they you can turn them on and off if as you like and when you need them I guess it good times of the year for you to be taking enrollments but the said message campaign is the easiest Do you think

Nathan Barr
Yeah, absolutely. Because it's just you know, you don't need to be too You don't need too many mechanics behind the scenes you don't need to be setting up all the I guess the more technical aspects of it is just setting the ad up with a really simple conversion. We're not confusing our clients at all. It's you know, click the Send Message button to chat to us more.

Amanda Barr
Yeah, awesome. I guess the thing with that is, is you actually have to be replying to those messages you have to manually be replying to those messages and make sure that someone's there to or yourself to help those potential new clients because I I know that sounds silly, but I can't believe how many times people and we hear from other business owners and I do it as a consumer I message you know, I click a Send Message campaign and you message a business and you just never hear back. It's like crickets that just went into the wild wild world.

Nathan Barr
Yeah, absolutely. Like You I think you've I'm not sure if you talked about on the podcast like you. When you're looking at gyms earlier this year. There's obviously a company a local company that just was launching a new gym. And they've obviously spent from what I was saying 1000s or 10s of 1000s of dollars anywhere everywhere on my feet. So I'm pretty certain they'd probably paid a third party or paid a consultant to set up a really effective and this was a big chain, chain of gyms, a really effective Facebook ads campaign. And it obviously got Mandy's attention and she sent the messages and nothing came back

Amanda Barr
and I kept sending the messages I tried on Facebook and on Instagram and no one ever wrote back to me. Yeah,

Nathan Barr
so you've got to have that system. It doesn't have to be a big fancy statement, but you just need to know When somebody messaged me from this ad that I'm spending significant money on, what's going to be the next two or three steps to make sure that I'm converting them into a trial in my studio.

Amanda Barr
Yeah, crazy that some people don't even think to do that. Yes. Get back to them. That just blows my mind, even for a big company.

Nathan Barr
Exactly. And that's the thing about these ads like that they are one part of a bigger system and you need to be there not just things that yeah, I think sometimes, too many people think that it's literally just a matter of getting the ad ready, pressing publish, and just sitting back and the people are walking in the door. No, but that's one part of it, and making sure that you've got the rest of those systems in place.

Amanda Barr
Yeah, for sure. Okay. So back to Facebook, ad basics for people that are still kind of new to it. So you know, they've started a campaign, they've clicked the Send Message as the met the ad objective. That's the word Yeah, the campaign objective. They already they've, you know, designed some nice images in Canva. They know what they want to say, or they've got a cute photo or cute video, they then get to the audience part, I feel like this stumps a lot of people. So what should you be including in your audiences? If you have a local children's activity business? What type of things do you think are the best things to include in your audience specifics?

Nathan Barr
I think it's more when we're starting out. Yeah, audiences is honestly something that people pay 1000s 10s of 1000s, hundreds of 1000s of dollars in those big companies. But the one of the great things about having a local business and a children's activity business is that we don't have to get into it that much. And I actually see people making mistakes in getting too in depth and too narrow with their targeting, you know, an example I was talking about with a dance studio, for example, was that they thought they were being good by making their audiences more specific. And in their audiences, including people that like things like jazz dancing, tap dancing, Latin dancing, and all those sorts of things. So like targeting that as their interest is that rise their interest? Yeah. But what I've found is because I've played with all those things as well is that just keep it broad. Like we're looking for people that are new to our world. If you've got a children's activity business, and you're trying to get quite often parents that aren't within your sort of like community, whether that's dance, or cheer, or gymnastics, or things like that. We're not targeting people that are already interested, we're often trying to get people that are new to the world in so we can just keep it really broad, making sure that we're targeting people in our local area is is the first thing. I often find myself getting ads for local businesses. In Queensland, for example, I'm way down here in South of Sydney, New South Wales,

Amanda Barr
I am not enrolling my daughter in a dance studio. In Queensland, it's a little bit of a drive.

Nathan Barr
So the basics are just making sure that we target people within a sort of 10 to 15 kilometer radius of our premises, obviously a little bit smaller, if you're in a metro area, bit bigger if you're in regional, but making sure you're tagging people in your local area within a specific radius of your business. And not worrying about getting too specific in those interests. I use really broad ones. There's a really big group on there called parenting. Because that means that any body that has shown interest in any page or group to do with parenting, get targeted by our ads. And so I'm pretty comfortable with keeping it nice and broad like that. We don't need to get into it too much.

Amanda Barr
Awesome. So you would include people that live in a certain radius? Yes, you would include something like parenting in the interest? You wouldn't do something like if you're a dance studio interest like a deck for someone that likes jazz dance, for example, because you don't want new people know exactly.

Nathan Barr
If you're gymnastics. If your gymnastics business you wouldn't include people that already liked gymnastics, because they're probably already at a gym, school somewhere else. keeping it nice and broad. With my ads, you can target genders in your Facebook audiences. I specifically target women, again, because generally, they're the ones that are making their decisions about their children's dancing. I've tried doing it to men and women before. And I know that you can see when like, like I said, I love getting lucky or the Olympics. Men just don't reply, no ads. And I can see that by going in. And so I used to spend money on it thinking try to be more inclusive and try and get all but at the end of the day, it just wasn't getting results

Amanda Barr
and nice people that inquire It doesn't mean everybody but most people that inquire are women.

Nathan Barr
Yeah. And we and you pay when you're doing these sorts of ads, you're paying a lot of the time per impression. So you're paying essentially for each set of eyeballs that are getting on your ad. So I know that if 95 or 98% of my inquiries are coming from women. I don't want to be showing it to 50% of my audience being men because it's just wasting a lot of money on my ads.

Amanda Barr
Sure. So women have a certain radius. who are parents for? Perhaps? Yes, um, do you do a certain age as well?

Nathan Barr
Yeah, generally on mine, I found that for our area 24 to 55 is the best age is the age range that works the best.

Amanda Barr
Yeah. Because obviously there's parents outside of that age range. But that's generally, you know, that's most people.

Nathan Barr
Exactly. We're playing the probabilities. And we're playing the numbers here, of course,

Amanda Barr
awesome. Because also, you got to think that they have to be have a child that's old enough to Yeah, be enrolling in our program as well. And we start at three. So you know, they need to at least have a three year old. Awesome. So that's a pretty basic audience that you generally have. We're doing a message us campaign. So people are getting started with social ads for the first time, you know, what's three things that someone could do today to make sure they get started on the right foot?

Nathan Barr
Absolutely. So the key, like an absolute key thing, when you're doing anything to do with Facebook ads is making sure your facebook pixel is set up. Oh, so there's a pixel. So like I was talking about, yeah, you know, when you're, when you're scrolling through, and you've done some looked at a couple of things in your online shopping, you've put on, you put a pair of jeans in your car, and you've put a pair of shoes in your cart as well. And there

Amanda Barr
was always the pink high heels. And

Nathan Barr
you've been the cart, because I think I'm funny at all. Now, of course, incredibly hilarious. And I love you very much. But um, but yeah, you put those things in your car, then you abandon them, because the kids come and shout at you or something. And next minute, you're back in your phone later that day, you're scrolling through Facebook, and those exact shoes come up in your feed. And then that exact pair of jeans come up Oh, and then a really nice pair of jeans met like another one. That's really not all that type of guy really well, like, that's what the facebook pixel does. It allows marketers and where marketers, as local business owners, to capture people that have shown an interest in our product, whether that's going to our website, whether that's visiting our Facebook page, our Instagram page, watching our videos on socials, it allows us to find those people and retarget them.

Amanda Barr
Awesome, but we're not really selling them the same pair of jeans. So why is it important that we have a pixel up,

Nathan Barr
because it means that it's it's what we call like a warm audience, somebody has shown interest in our product service. So somebody showed interest in our studio, they've clicked on one of our Facebook posts, whether that's an organic one, or one that we've paid for, they've gone, they've had a bit of a look around our website, yeah, googled us and click through to the website. And as soon as they've gone on to our website, then we are able to track them and show them our ads. If we've got this face,

Amanda Barr
yeah, amazing. And they can see more of our ads, because we know that they're interested. That's amazing. So number one tip is make sure your Facebook ads pixel is set up. Exactly. So work that out by googling

Nathan Barr
Amazing, amazing help videos, Facebook's got a massive free library of things and they do some great instructional videos on making sure you get that set up. If you have a website person, somebody that takes care of your website for you, then they will be able to take care of that for you.

Amanda Barr
Amazing. And if you're having massive problems, setting up your Facebook ads pixel and you need a steer in the right direction, definitely drop us a message on Instagram as well. And we can point you in the right direction. So that's tip number one. To get started, what is tip number two?

Nathan Barr
Tip number two is to I guess, you've got your facebook pixel set up and then making sure that you are still putting that free content out there. We want our regular engaging content on our Facebook and our Instagram. Because you know as people when you see an ad, and we're spending money to get interest in our businesses, like I said before, we often need people to see things or our products or our services seven times before they'll make any sort of action. So you know, and we all do this, when you see an ad for something you click through onto their socials. Oh, for sure.

Amanda Barr
And you want to you know, scroll back and see what the what they've posted in the last week, see if it's interesting and see if it appeals to you to go eight, I'd be interested in their products or their services

Nathan Barr
Exactly. Because you've got you know, you don't want to click through from an ad and go to an empty Instagram feed, because that's probably not going to then capture their attention if you've got them. If your ads are working and you're engaging people, then you need to make sure that you've got that regular content. And what I often do as well is our air organic posts I often use as a bit of a tester, and I was talking about the like our $5 a day that we're always spending something. What I'll often do is just take a couple of posts from the week before, and I will just spend some money on them as an ad. It's just really it makes it really quick and easy to do. I'm not having to reinvent the wheel. I'm taking a post from the week before that I know he's got some great traction, and he's got some great comments and shares. And so I just spend a little bit of money on that on that post. As an ad,

Amanda Barr
amazing, so set up your facebook pixel, make sure that you've got really good content on your Facebook and Instagram feed. Always what's a third Getting Started basic that you can give us today.

Nathan Barr
So yeah, just we just we touched briefly on those audiences. But just trying to set up three really basic audiences or even that to really basic audiences is great. Just making sure that you are knowing who you're targeting the massive, massive benefit of our Facebook and Instagram ads is that we can we know, or we can know who our ads are going in front of. And know that we're not spent wasting money. Sorry, on our advertising. We talked about our like our newspaper ads before or radio ads. We know that when we used to run newspaper ads, that what 80%, maybe even 90% of people that were seeing our ads, weren't people that were going

Amanda Barr
to be no, yeah, you send them to the newspaper goes to the grandma who doesn't have children, it goes to young people is so many, you know, back in the day, and it wouldn't just be to, you know, moms that have a specific age child, I guess. Yeah,

Nathan Barr
exactly. That's what I said, trying to set up. Starting just with your two basic audiences, we talked about putting what I call a cold audience, which is just literally people that are in a 15 kilometer radius of our studio. They're mums, they're aged between 24 and 55. And they have an interest in parenting. That's just a really easy, really broad, cold audience. And then like I said, if we've got our facebook pixel set up, that allows me to do another what we call a warm audience. And that's people that have been to my website, they've looked at anything on my Facebook page or anything on my Instagram page.

Amanda Barr
Yeah, awesome. And so then you're retargeting them with new ads. So you have like a cold audience and a warm audience. So setting up those audiences today, even if you're not ready to, to start an ad, because you just save them, don't you, and then you can go back and forth to them.

Nathan Barr
Exactly. And it's really important. Like there's, again, amazing resources out there. Like the Facebook, documentation on setting these things up is just incredible. And it's free. So yeah, so you head out there and just look at that, on how to set up the two basic audiences. But like I said, as local businesses, one of the biggest benefits of these things, is that we can keep it simple, okay? If you're, if you're out there, and you're looking at something, because if you google setting up Facebook audiences, you're gonna get a gazillion things. And then if they're any good, you're gonna start getting retargeted, from other Facebook marketing gurus trying to sell you all these courses and products. But like I said, just make sure we're keeping it simple,

Amanda Barr
amazing. So three tips of things people can do today. That's a really good idea just to sort of get them started to get to sort of have a dip their toe in and see how they like it, get used to it. And then hopefully, you can start putting some ads up that really help them enroll more students.

Nathan Barr
Exactly. It's all about testing. Yeah, it's Yeah,

Amanda Barr
that's why you like it. It's gambling. Also,

Nathan Barr
not even close to gambling, but it's making sure you're you're never going to I think sometimes as, as business owners, the perfectionist in us sort of comes through a bit. Yeah. And you know, on your first campaign, you're probably not going to have roaring success, success, sorry. And that's okay. But you are going to get some good like, you are going to get positive results without a doubt. And just making sure that you get out there use you spend some money and try it, and then just keep getting better, because it will like you'll get better, you'll start getting better results, more people through the door, and it'll just start sort of becoming becoming easy.

Amanda Barr
Amazing. Well, thank you so much for joining us and talking about your love of Facebook ads, and Instagram ads. I think Facebook and Instagram ads are definitely the way of the future if I think they're already here, but and if you're not using them, it's definitely time to start using them now. It is the most efficient, the most cost effective way to build your business and enroll more students in your program right here right now. And that's what we ultimately all want. For sure.

Nathan Barr
Absolutely. They get out there. And just get started.

Amanda Barr
Yeah, amazing. Thanks so much, everyone for joining us on the podcast. I hope you got some great tips today on Facebook ads on Instagram ads, definitely drop us a message on Instagram. Let us know what you thought of this episode. And let us know what else you'd like to hear from us because we'd love to be able to give you content that helps you in your business. Thank you so much. Have an amazing day and we will see you next time on the podcast.