Don’t Let Your Midyear Concert Go to Waste!

Mid-year concerts are full of magic.

Proud parents, beaming little faces, first-stage jitters, and big high-fives from teachers. But if we’re not careful, that magic slips by… and we’re left thinking “I wish I’d captured that moment.”

We’ve both been there.

This week on the Dance Principals United podcast, we’re diving into how you can turn your mid-year concert into a year’s worth of powerful content without it feeling like another overwhelming task on your to-do list.

Here’s what we’ve learned (often the hard way!):

🎥 Backstage content is everything

Forget the perfect on-stage pirouette. What truly wins hearts (and enrolments) are those candid moments backstage.
Think:

• A teacher adjusting a bow

• A toddler doing their “best dance move”

• Kids clapping games, hugs, smiles, high-fives
  That’s the real stuff that speaks to parents and shows your studio’s heart.
  

🎤 Mini-mic magic

Grab a $15 mic cover and send someone (even a confident teen) around to get quick 15-second vox pops:

• What did you love most today?

• What makes you proud of your little dancer?

• Show me your favourite move!
  These snippets become testimonials, reels, and feel-good gold for your social media.

🪄 Transformation stories = social proof

One of our faves? A shy little one who needed to be carried down the red carpet for three years… until one concert she strutted down solo, waved like a queen, and stole everyone’s hearts.
That’s what parents want to see. Their child growing in confidence.
So whether it’s photos, videos, or simply sharing the story, capture the before and after moments whenever you can.

✅ The secret? Planning ahead.
The best content doesn’t happen by chance: it’s created with intention.
Make a list of the moments you want.
Show your team (or your teen helper!) examples of what “great content” looks like.
Tell them exactly what to capture: how many photos, how many reels, how many stories.
Be specific. Be clear. And then let the magic unfold.

💡 Most important of all:
This content isn’t just for “this week.”
It’s for next term’s enrolments.
It’s for that Instagram Reel in October when you need something heartwarming.
It’s for building a brand that parents trust and love.

And you deserve to have that, (without burning yourself out trying to do it all.)

Take a deep breath, get a little plan in place, and capture the joy that’s already happening in your studio.

We’d love to see what you create! Check out the full episode here, and make sure to tag us in your Reels, stories, or posts so we can cheer you on!

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